The Grafista Journal

Learn what Pantone is, how the Pantone Matching System works, why designers use it, and how it differs from CMYK, RGB and HEX in graphic design.

A content calendar lists what you publish, where, who owns it and when. Add a start date to every row. Fields, a worked example and what the data shows.

Learn what DPI means, how it affects print quality, the difference between DPI and PPI, and how to choose the right resolution for photos, posters and designs.

Here's the real difference between these two image formats, when lossless beats lossy, and which one to pick for logos, photos, and web graphics.

Paper shifts under the blade, even by a fraction of a millimeter. That's the real reason bleed exists, and exactly how much to add for each type of print job.

What gsm means, how to convert gsm to lb text and lb cover, why 300 gsm is not always 14 pt, and which paper weight to use for each print job.

Coated paper explained with manufacturer data: gloss vs silk vs matte, thickness, dot gain, color profiles and what to change in your design file.

Instagram story safe zone in pixels: keep text out of the top 269 px, bottom 672 px and 65 px on each side of a 1080 x 1920 story. Ads vs organic explained.